Product Market Fit achieved:

→ 71k+ followers on Linkedin​

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→ Bragging and positive reviews on website, youtube, linkedin, quora

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​→ Social proof :

1. https://www.crio.do/testimonials/
2. https://www.quora.com/Can-someone-guide-me-regarding-the-Crio-Fellowship-program-Are-their-projects-outsourced-by-real-companies-or-are-these-capstone-projects-with-industry-grades
3. https://youtu.be/WTN2xBato2s
4. https://analyticsjobs.in/course-review-ranking/full-stack-development-course/#:~:text=is – 6 months.-,Pricing,9%2C999 %2Fmonth for 18 months.
5. https://www.quora.com/What-is-your-review-of-the-Crio-do-full-stack-or-backend-program-Is-it-worth-it
6. https://www.crio.do/placements/

​Current Stage : Early Scaling

• WOM is happening
• Users keep brining continuous incremental users through referrals.
• Content pieces with influencers & short videos

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The Product - Elevator pitch & CVP

What does the product solve for?

Crio.Do aims to provide learning system which is centred around building real products and learning tech hand in hand, much like learning and developing products or solving challenging problems in a real work environment, enabling budding software developers to get access to applied learning opportunities and nurture their skills for the future.

Elevator Pitch

Do you ever get bored of video tutorials and leave them midway?

‍(I'll assume you said yes).

Don’t worry, you’re not alone, researches have discovered that the MOOC dropout rates are a staggering 90%. Rote learning only goes so far. But Crio.Do begs to differ by providing a “Learn by doing” methodology where you build real life projects using industry used technologies through a process which is very close to how the development cycle goes in a tech team building a product. And the approach is really effective. Don’t believe me? Be sure to believe 5000+ developers who took Crio and vouch for this fact. On top of that, their job referral program, partial fee after placement and pay as you go with easy EMIs are an icing on the cake.

Value proposition

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• Crio programming Blog
• Crio Learning by doing experience- job like dev experience
• Crio bytes (bite sized modules aimed to teach the basic of a concept)

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Crio projects (curated projects crafted by the crio community)

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Content generated on Crio community

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Bibliography:

• https://www.tandfonline.com/doi/abs/10.1080/15313220.2020.1809050?journalCode=wttt20#:~:text=Although academic papers on MOOCs have mushroomed in the past,(Eriksson et al.%2C 2017

The Market - TAM, SAM, SOM

Crio.do sees an organic traffic of 340k users monthly on its website.

Search volumes for our ICP segments

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References:

1. https://inc42.com/reports/inside-indias-29-bn-edtech-opportunity-decoding-market-landscape-trends-report-2023/?login=1
2. https://www.statista.com/statistics/765482/india-number-of-students-enrolled-in-engineering-stream-by-disciplin

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The Super Part 🦸🏻

Ciro has achieved PMF and has proven its value to its customers having placed a lot of students, freshers and experiences professionals.

Additionally, Crio has helped students get good jobs wrt crucial parameters:

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The Kryptonite 🐉

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The above are the most common questions that get asked about Crio

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What’s wrong here?

1. Lack of trust on the placement guarantee
2. Lack of Awareness among leads about Crio’s effectiveness
3. Lack of understanding w.r.t what Crio offers

So, what does Crio need to solve for? 🌀

Brand Level 💫

1. Brand Positioning
2. Emphasise the Value Proposition
3. Establishing trust

10x Growth 🚀

1. Positioning Crio as an essential partner for career growth [P1]
2. Expand the Sales Pipeline [P1]
3. Cross-sell of additional courses of Crio
4. Build trust by presenting social proof-of-work and community wins [P2]

Is the product is ready for event led growth? 🏎️

What sort of event should it be? - “Engage”

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​Who should attend the Crio event?

Ambition driven individuals who want the best jobs that the industry has to offer and good hikes by upskilling themselves

Meet the all-rounder: Rahul

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Bio:

He is 20 yo, hails from Bangalore

Final year of Computer Science engineering from a Tier-3 college

Does well in sports and academics and has a decent CGPA,

Can solve easy-medium level Leetcode questions and spends a lot of time on GeeksForGeeks and youtube channels like Code With Harry.

When he is not coding, he spends time watching Bollywood movies on Netflix and on Instagram sharing memes with friends and posting his latest travel pictures (#TBT)

Has big ambitions about working at FAANG companies at a boast-worthy package.

Wants to start his professional journey at product based companies.

• What does he value the most? Getting a decent package at a product based company ASAP
• What makes or breaks the deal for him? Reviews of a product/service by someone who has tried it
• 3 reasons he would say yes to Crio.Do : Curated curriculum with positive reviews, fees is based on how well he gets placed, boast-worthy projects on resume
• What is he looking to do with Crio.Do(JTBD)? Build boast-worthy projects, learn industry style development, leverage the placement program for referrals and start career in a product based company

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Influencer and Blockers for Rahul -

Influencer :

• Influenced by positive reviews by seniors and circle (Quora, Linkedin, Testimonials & WOM)

Influenced by positive reviews by seniors and circle (Quora, Linkedin, Testimonials & WOM)

• Course website, curriculum and demos
• Success stories

Blockers :

• Family members
  
  

Meet the corporate aficionado: Meera​

​Bio:

She is 25 yo, hails from Jaipur

Did her B.Tech. in Electronics and Communication engineering from a Tier-2 college

Currently working for a service based company TCS (since the past 2.5 years) with a package of 7.5 lpa

Has a decent CGPA but doesn’t want to go for a Core branch job,

Solves Hackerrank to practice coding

When she is not working or studying, he spends time watching TV series on Disney Hotstar and on Whatsapp. She is a part of lot of tech communities and spends a decent amount of time on Linkedin asking people for referrals and commenting “Interested” on job opportunity posts.

She likes shopping on Myntra, amazon and retail therapy is her go-to.

Wants to switch to a decent product based company with a good hike and work life balance.

• What does she value the most? Getting a good hike(greater than typical 30-40%) at a product based company
• What makes or breaks the deal for him? Negative reviews
• 3 reasons she would say yes to Crio.Do : referrals to product companies, high average hike, high average CTC
• What is she looking to do with Crio.Do (JTBD)? get a decent salary hike, leverage the placement program for referrals and pivot into a product based role

Motivators and Blockers for Meera -

Motivators :

• Influenced by positive reviews by seniors in office
• Course website with placement stats, and curriculum
• Success stories

Blockers :

• Hectic and tiring office culture

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What stage of Awareness do our IAPs fall under?

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Format

Virtual Workshop Series - Say hey to career growth! 👋🏻

A virtual workshop series will help solidify Crio’s brand positioning, nurture prospects, and drive lead generation.

Duration and Structure

The Virtual Summit will be held across a period of 2 weeks(1 day per week) with 2 speakers covering their respective topics each day and end with endnotes from ex-crio students/professionals who got placed and breakout room with these ex-crio members answering questions about Crio.

Why choose a Virtual Workshop format?

1. The potential for increased attendance with an expanded reach.
2. Saves time and money for hosts, exhibitors, and attendees.
3. Allows us to track data more effectively enabling smart data-driven decisions that maximize engagement.
4. Eco-friendly.
5. Attendees can access ex-crio members to clear their doubts and interact with the speaker

The Goal 🥅

The goal of the virtual summit will be to establish Crio as the go-to for their career woes in audience’s mind. Qualitatively, the event will help drive leads and accelerate the sales pipeline.

• Create brand awareness
• Nurture & educate prospects
• Spread awareness while adding value
• Offer engaging, interactive experiences with speakers and ex-crio members

Duration and Structure

The Virtual Summit will be held across a period of 2 weeks(1 day per week) with 2 speakers covering their respective topics each day and end with endnotes from ex-crio students/professionals who got placed and breakout room with these ex-crio members answering questions about Crio.

Why choose a Virtual Workshop format?

1. The potential for increased attendance with an expanded reach.
2. Saves time and money for hosts, exhibitors, and attendees.
3. Allows us to track data more effectively enabling smart data-driven decisions that maximize engagement.
4. Eco-friendly.
5. Attendees can access ex-crio members to clear their doubts and interact with the speaker

The Goal 🥅

The goal of the virtual summit will be to establish Crio as the go-to for their career woes in audience’s mind. Qualitatively, the event will help drive leads and accelerate the sales pipeline.

• Create brand awareness
• Nurture & educate prospects
• Spread awareness while adding value
• Offer engaging, interactive experiences with speakers and ex-crio members

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Platform

The event will be conducted on Zoom as it offers support for a large audience and also allows for breakout rooms with the audiences and the panel of ex-crio members at the end.

Event topic

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The Speakers 🎙️

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Inviting The Speakers 📩

Subject: Be a superhero. Help people grow their careers.

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Hey Nirav,

I'll be crisp.

We are curating speakers for Developer Gym, the biggest career workshop series. More about the last edition here. The stage will be shared by Samta Katyar (Head APAC recruiting CISCO) & the likes. The idea is to position you as a thought leader in the developer community. The conversation theme is “Roadmap to a sound technical career” . The workshop will last for 1 hour on Saturday, 19 Aug.

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You can find out more about it here.[Linked to the event Landing Page]

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Looking forward to your “Yes”

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Inviting The Audience(IAPs) 💌

Sample Email Design

Subject Line: Enough spending countless hours solving DSA. Say hey to your career roadmap!

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Job market can feel confusing. We get it. And it’s time we did something about it.

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So buckle up, because we're taking you on a ride through the ups and downs of developer job market, and trust us, it's going to be a hoot!"

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Join the blockbuster assembly of Samta Katyar(Cisco) , Nirav Akbari (Microsoft) as they piece the Job Market Puzzle together for you step by step.

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You can find out more about it here.[Linked to the event Landing Page]

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Tune in to learn how to:

• How to grow your career on steroids
• How to design a roadmap for your career
• Learn what kind of people industry hires
  

Save your seat here to get out of the Job Market Maze [registration link]

The Event Design 📺

Pre-event engagement​

1. Taking the workshop landing page live and going heavy on promotion.
2. 1. Strategic paid campaign to drive as much qualified traffic to your landing pages.
   2. Linkedin/Instagram ads
3. Asking speakers to post about the event – Make the posts more interesting than standard promotions with polls, teasers about different experiences, and insights into pro content.
4. Elevating the confirmation and reminder emails – Highlighting the most coveted sessions and speakers and can’t-miss moments.
   

Day 1 💥

Speakers: Samta Katyar

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Opening Act - How to create profile to be noticed & negotiate for max salary?

Q&A - Audience Q&A to the speaker

Closing Act - End notes by ex-crio members

Breakout rooms - Rooms with ex-crio members answering audience queries about crio

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Incentive for IAPs to stay till the end

1. Getting their personal queries and doubts about Crio answered
2. E-book/Cheatsheet (Best practices for a profile to get noticed) will be shared with participants.

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Day 2 💥

Speakers: Nirav Akbari

Opening Act - How to design a career roadmap as a developer ?

Q&A - Audience Q&A to the speaker

Closing Act - End notes by ex-crio members

Breakout rooms - Rooms with ex-crio members answering audience queries about crio

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Incentive for IAPs to stay till the end

1. Getting their personal queries and doubts about Crio answered
2. E-book/Cheatsheet (Skills that get you noticed) will be shared with participants.
   

Keeping the Engagement all the way UP during the Workshop

Additional ways we can keep the engagement up throughout the event -

• Q&A throughout the event
• Live polling on various common misconceptions
• Encourage attendees to join small breakout groups at the end
  

Post Event Feedback

Post-event survey for attendees​

1. On a scale of 1 to 5, how would you rate the overall quality of the event?
2. What did you like most about the event?
3. What, if anything, did you dislike about this event?
4. Would you want to attend this event like this again in the future?
5. Did you learn what you came here to learn?
   

Post event survey questions for speakers

1. Was the technology provided for your talk (e.g. AV equipment, microphone) adequate and reliable? (yes/no)
2. Would you be interested in speaking at a future event organized by the same group? (yes/no)
3. Was the schedule for your talk and the event overall well-organized and efficient? (yes/no)
   

Post event survey email

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Subject line: Let us know what you think!

Hey [name],

We hope you had a great time at Crio’s Roadmap to Career!

The good news is that we’re gonna be having more of these.

We’re constantly striving to improve our events for you, and we’d love your feedback.

If you have five minutes to make our future events even better, you can share your thoughts here.

As a token of appreciation for your time, we will be entering all participants into a drawing for a chance to win a free Crio course & a lot of scholarships.​

Your feedback is important because it’s how we improve and adapt.

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Nurture leads and prospects 🪴

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Followups - We can add value in our first follow-up emails with additional content, event quotes, post-event swag, etc.) and collect attendee feedback.

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Lead scoring - The Event will generate a ton of leads — registrations, demo, callback and scholarship requests, the list goes on. Sales cannot work every lead at the same time.

So, we’ll score the leads - X points for registering, Y points for attending, Z points for matching our ICP. Set a threshold for marketing-qualified leads (MQLs) and route all leads above the threshold to sales.

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Engage no-shows​

After the event, acknowledge the no-shows with a “missed you” email.

We’ll use the no-show emails to re-engage prospects and share the best bits of our event.

After sending them a no-show email, we’ll add them to a nurture campaign to keep them engaged.

Getting Mileage out of the Event 🐦

We’ll create a post-event blog on Crio website & linkedin posts that directs users to additional resources and adds value from the content shared in the session, with highlights of the interactive chat and polls in addition to replay videos and snippets of best parts of the session.

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Turning big assets into lots of small ones

• Transforming attendee comments into social proof on the website for future sessions
• Designing small snippets from the best speaker moments
• Designing standard Q&A reels and snippets from Q&A during the session
• Finding session summary & highlights turn them into blog posts
• Using speaker quotes and slides to enrich existing blogs and articles
  

Speakers - After the event, we’ll thank all our partners and give them ready-to-go content (pre-edited videos, audiograms, blogs, and so on) for their social media.

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Also, send free course as promised and avail scholarships to attendees.

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Measuring event success - Metrics to Track 💽

THE ROI

Pipeline/Revenue Target = # of users at event x Conversion % x AOV